joico's turn heads event.
Earlier this week I went to the SLS Hotel for Joico's Turn Heads event celebrating the brand's relaunch /Pre-Oscars Style lounge. Aside from all the tasty little treats (damnit I love the SLS's food) and hanging with fellow bloggers, there was plenty of hair action and the brilliant Damien Carney (Joico's International Artistic Director) showing us how it's really done - i.e. how to use each of the products to the absolute fullest.
Joico was serious when they said the bio-advanced peptide complex is the most powerful, targeted hair repair technology ever created. After just one hair wash, my hair feels different. It's like it got a healthy helping of lotion - but like for hair... sounds weird but you have to try it to believe it. I'm thoroughly impressed.
Thanks Joico and Pivotal PR for having me and hooking it up with all the amazing Joico products!